Bruce is a life-long resident of Summerland. He is married and has a daughter and two grandchildren, who also reside in Summerland. Bruce spent 30 years in a family-run retail business in Summerland before semi-retiring in 1996. Carrying on with his commitment to the community, he currently is a working Director in the Penny Lane Bargain Outlet store in Summerland. The profits from these retail operations go back into supporting youth activities in the community, having given back over $1.5 million to the youth community in its first 10 years of operation.
Bruce has always been an active member of the community, having been a member and leader of several community organizations over the years. Bruce was an active volunteer firefighter in Summerland for 39 years. He was first elected to Summerland Council at the age of 24 and has served off and on Council over the years, having just been elected to his 6th term. Bruce is also a Director on the Regional District Okanagan-Similkameen Board.